BEAUTON placed in Machine-A London

A new London destination for exciting contemporary fashion retail at 13 Brewer Street, Soho, London, MACHINE-A is an independent concept store for men and women with exceptional British and International fashion design as its focus.

It is a showcase for London's Fashion energy and optimism, selling only the most interesting and current collections from a blend of standout emerging and established brands. The Central London retail space is supported by SHOWstudio's international e-commerce platform.

From BEAUTON's Silver Craft Collection, the Stick Hook Earring, featured in sterling silver, is a stud earring, integrated into a long, cylindrical bar, with a wide hook that curves under the ear. The earring is finished with the signature BEAUTON embossed on the bar.

From BEAUTON's A/W 17 Collection, the Egg Hoop Earring, is a thin oval hoop ring, featured in 14K gold-plate, that fades to sterling silver.

From BEAUTON's A/W 17 Collection, the Egg Hoop Earring, featured in 14K gold-plated sterling silver, is a thin stud earring, integrated into a thin oval hoop that curves above, below and behind the earlobe.

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