SEOUL Fashion Week Generation Next SS18
PLEASE COME VISIT BEAUTON!
Jwerly Designer Brand, SEOUL, KOREA
Kayoung Kim, designer of BEAUTON, majored in Sculpture and had been working as a fashion buyer in Seoul for many years. Combining her eye for tactile, sculptural objects, and knowledge of the wholesale/buying industry, she has just successfully launched her first Jewelry collection in 2016.
BEAUTON's inspiration stems from objects found in daily life, catching and matching sculptural elements with a beautiful tone. Each piece is simple, centralizing on the sculptural element through the use of refined lines and curves. Think pared-down accessories yet still impactful enough to turn up the everyday.